Catch Up is an online class platform designed to help individuals with little technical knowledge or social media experience learn the essentials of digital promotion. The goal is to simplify online marketing, teaching only the most practical skills needed to grow a business, such as creating social media posts, designing simple visuals, filming and uploading content, basic video editing, logo creation, and building a simple website.

For this project, I developed a visual identity that reflects the brand’s approachable and modern learning experience. The design concept combines the digital and the human—geometric, squared elements representing the structured digital world, blended with organic textures that bring a human and approachable feel to the brand.