The idea behind this project was to develop a visual identity that is different from those normally seen for this type of event. “Alternate Dimension” is a music festival conceived as a unique experience that allows visitors to break out of their routine and immerse themselves in a parallel reality.

In this space, the worries of everyday life fade away and make way for an alternative universe in which creativity and freedom are the protagonists. The visual identity is intended to underline this concept, which is why bold colors and illustrations relating to outer space were chosen.